Diploma in Marketing

The Diploma in marketing qualification consists of competencies that an individual must achieve to enable him/her to in Coordinating Market Analysis, Developing Marketing Communication Plans, Developing Trade Channel Plans, Managing customer experience, Developing Brand Strategy, Managing Marketing Projects, Managing financial operations, Managing Innovations /Renovations, and Managing Digital Marketing.

Entry Requirements

a) Kenya Certificate of Secondary Education (K.C.S.E.) with a minimum mean grade of C- (minus)

Or

b) Marketing Certificate (Level 5)

Or

c) Equivalent qualifications as determined by Kenya National Qualifications Authority (KNQA)

Assessment

The course will be assessed at two levels: internally and externally. Internal assessment is continuous and is conducted by the trainer who is monitored by an internal accredited verifier while external assessment is the responsibility of TVET CDACC.

Certification

On successful completion of all units of learning, a trainee will be awarded a Diploma in Marketing Management issued by TVET CDACC in conjunction with Equip Africa Institute.