The certificate in marketing qualification consists of competencies that an individual must achieve to enable him/her to execute Market Analysis, Marketing Communication Plans, Trade Channel Plans, customer experience, Brand Strategy, Marketing Projects, undertake Innovations /Renovations, and Digital Marketing.
a) Kenya Certificate of Secondary Education (K.C.S.E.) with a minimum mean grade of D (plain)
b) Marketing Artisan qualification (Level 4)
c) Equivalent qualifications as determined by Kenya National Qualifications Authority (KNQA)
The course will be assessed at two levels: internally and externally. Internal assessment is continuous and is conducted by the trainer who is monitored by an internal accredited verifier while external assessment is the responsibility of TVET CDACC.
On successful completion of all units of learning, a trainee will be awarded a Certificate in Marketing issued by TVET CDACC in conjunction with Equip Africa Institute.
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